Warning: include_once(include/header.php): failed to open stream: No such file or directory in E:\sites\Single25\mlheyd\webroot\isc\sales\educate_ch2.php on line 9

Warning: include_once(): Failed opening 'include/header.php' for inclusion (include_path='.;c:\PHP55\pear') in E:\sites\Single25\mlheyd\webroot\isc\sales\educate_ch2.php on line 9

3M: Talk Smart

"The promotion received a Gold Pyramid Award from the Promotional Products Association International. "

Business/Industry:
  Manufacturer/Telecommunications

Target Audience:
  Employees


3M's "Talk Smart" campaign was initiated with an Albert
Einstein look-alike distributing Einstein masks with the
copy, "You don't have to be an Einstein to operate 3M's
phone system." Each month, a postcard with information
on an element of the system arrived via internal mail,
accompanied by a question on the voicemail system. The
first 20 employees correctly answering the query won a
related prize (a question on lip service, for instance,
offered lip balm.) Prizes included yo-yos, magnets,
T-shirts, sunglasses and shaped pencils. Upper
management and VIPs received imprinted golf shirts.
Attendance at the training classes climbed nicely, and
employees responded quickly to the voicemail questions.
The promotion received a Gold Pyramid Award from the
Promotional Products Association International.

(G)Gold Pyramid Award

For additional information or to request a Case Study for your industry contact us at
1-440-234-9080. Start increasing wellness today!

View/download pdf file (1 page) 265kb
Dial-up 56K ~ 1 Min | DSL/Cable 256K 1 Min

Warning: include_once(include/footer.php): failed to open stream: No such file or directory in E:\sites\Single25\mlheyd\webroot\isc\sales\educate_ch2.php on line 14

Warning: include_once(): Failed opening 'include/footer.php' for inclusion (include_path='.;c:\PHP55\pear') in E:\sites\Single25\mlheyd\webroot\isc\sales\educate_ch2.php on line 14